مطلوب موظف/ة تسويق للعمل لدى شركة أمنية

1. Job Purpose:

Responsible for the consumer from first contact throughout the entire lifetime of a relation and obtain successful retention efforts. Responsible for understanding consumer needs and accordingly develop marketing strategies & implement campaigns to retain consumers, reduce churn, and increase loyalty & engagement.

2. The job entails exposure to:

• Analyze consumer behavior, create segments and initiate action plans
• Launch retention campaigns, abide to Product launching process
• Launch frequent Campaigns in timely manner on all communication channels relevant to the segments
• Develop A/B testing on campaigns
• Monitor campaigns and propose rectifying actions to enhance pickup rate
• Explore new communication channels
• Create dashboards to Report KPIs on frequent manner (daily, weekly, monthly)
• Identify churn reasons and use insights from various sources to tackle churn
• Create campaigns to increase consumer engagement to prevent churn
• Work closely with data scientist team to develop new and enhance existing analytics models to track and analyze customer behavior
• Identify and prioritize areas of improvement involving customer experience.