Job Description Summary

Develop and implement business strategies for Saudi Arabia to ensure continued growth of MMS platforms, sales, category share of sales and profitability in the country and in-line with overall business strategy and sales & GP targets. This will be achieved primarily through managing sales and marketing operation of MMS in Saudi Arabia to deliver annually agreed sales, GP and OIBT goals; the effective selection, management and development of our distributor network as well as the new GTM model (OASIS) and the promotion of MMS products and services to opinion leaders and end-users; and building upon existing MMS team to strengthen capabilities and expand geographical coverage.

Job Description

Title

Country Business Leader –  Saudi Arabia

Business/Function

Medication Management Solutions (MMS)

Position Reports to :

GM Saudi Arabia

MMS Business Director EMA

Role:

Develop and implement business strategies for Saudi Arabia to ensure continued growth of MMS platforms, sales, category share of sales and profitability in the country and in-line with overall business strategy and sales & GP targets.

This will be achieved primarily through managing sales and marketing operation of MMS in Saudi Arabia to deliver annually agreed sales, GP and OIBT goals;

the effective selection, management and development of our distributor network as well as the new GTM model (OASIS)

and the promotion of MMS products and services to opinion leaders and end-users; and building upon existing MMS team to strengthen capabilities and expand geographical coverage.

Key Tasks & Responsibilities:

• Lead the development and implementation of business and marketing plans, pricing policy, sales strategies and promotional plans by platform in Saudi Arabia in order to meet or exceed business objectives, sales budget, GP and OIBT targets
• Responsible for demand/material forecasts, reliable budgets and ongoing financial forecasts for MMS  sales and G.P. in Saudi Arabia
• Develop and maintain high level contacts within Government, MOH and with opinion leaders/shapers in the hospital environment in order to influence healthcare policies, project funding, regulatory policies and to ensure accurate market intelligence and effective promotion of the BD brand and products in Saudi Arabia
• Actively seek out new business opportunities for MMS in Saudi Arabia based on market trends
• Plan and supervise market research and analysis including monitoring and evaluation of the different platforms performance in Saudi Arabia
• Monitor competitor activities and strategies as well as developing appropriate counterstrategies to maintain & grow the MMS platforms category share of sales in Saudi Arabia
• Create a Sustained Value Proposition to our target customer segments in Saudi Arabia
• Develop product launch plans for new MMS  products & product line extensions to ensure the successful introduction & uptake of the afore mentioned in Saudi Arabia
• Ensure proper registration of MMS  products in the Saudi Arabia
• Arranging and attending seminars, congresses as required
• Manage promotional expenses within budget

Other Key Tasks & Responsibilities:

• Support teamwork and the sharing of ideas and information between businesses throughout Saudi Arabia, the Middle East and EMA.
• Ensure that BD’s professional and ethical standards are maintained
• Drive FCPA/Global Trade compliance throughout the region also create network and ensure best practice across all individuals that will report in to this role
• Facilitate solution sales of the BD MMS Integrated Medication Management
• Facilitate Development of all National framework agreements (NHSSC, HTE and other partners)
• Establish and maintain direct contact with key decision makers and opinion leaders, (Chief Pharmacists, Private Hospital group buyers, CEO’s)
• Work closely with the EMA team in order to define market segmentation and targeting strategies to enhance growth and penetrate new market segments
• Able to develop and build constructive relationships across teams driving a collaborative approach to support country initiatives and best practice, drive KOL and account targeting across the BD platform

Requirements:

• Educational background (Bachelors, MBA (preferred) and professional experience in the healthcare sector with preference to clinical & medical device market
• Excellent knowledge of MS Office applications
• Fluent in English, Arabic is a must
• Must have at least 8 years sales and marketing management experience and at least 5 years of people management experience. Export sales experience within the medical/hospital/research sector is preferred.  Will be able to demonstrate proven success in sales and marketing and developing an effective GTM within an International Company and the ability to successfully build and implement business plans and sales strategies

Professional Skills & Key Competencies:

• Basic understanding of Infusion and Dispensing solutions and related  market
• Knowledge in Hospital IT, EMR & Integrated Medication Management
• Judges and adjusts priorities to achieve personal and team objectives
• Demonstrates strong planning and organization skills and ability to execute plans
• Demonstrates strong business acumen with strategic thinking
• Has strong knowledge in buying processes of the hospitals, competency in network development
• Is high results driven by strong action orientation as well as being solution-focused and goal-oriented
• Strives for continuous development in self, others and in processes and procedures
• Excellent negotiation, and decision-making skills
• Self-motivated and exhibits a positive “can-do” attitude
• Demonstrates exceptional levels of personal responsibility
• Displays high levels of self-awareness and maturity
• Reliable, supportive, committed and passionate about the healthcare business
• Experience managing and prioritizing multiple projects
• Ability to lead by influence in a matrix team structure including internal country/external distribution networks/regional marketing and clinical teams
• Ability to establish strong relations with internal & external customers, and competent in network development
• Keen customer focus with dedication to meeting and exceeding customer expectations, acting with the customer in mind, and maintaining effective customer relationships
• Exhibits excellent communication skills and can work effectively at all levels, both internally and externally
• Demonstrates strong influencing skills
• Is an excellent team player
• Possesses interpersonal savvy

Primary Work Location

SAU Riyadh – Centria Office Building

Additional Locations

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